![]() There are approximately 17 thousand Chinese traditional words. Brands are also going after fonts that have a unique personality that best reflects their brand identity and communicate their core values, which is why more designers are dabbling in the field of Chinese typeface design to infuse a modern aesthetics to Chinese typefaces. Therefore, there has always been a great demand for Chinese typefaces. ![]() However, as Chinese characters contain many components and strokes and have a more complex structure than English alphabets, the available options of font typefaces in Chinese is much less than in western typography. It is as if choosing the right book cover for the book. Choosing the right typeface is also a major decision because typefaces are a powerful visual element that helps elevate the emotion evoked by the text. When it comes to publication design, image processing, layout design and composition need to be handled carefully for an aesthetically pleasing look.
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